Management in Industry
Applicants for a dual study programme in business administration (industry) should have good credits/grades in German, mathematics, business administration and foreign languages. Ideal prerequisites are a high degree of motivation, endurance and resilience, a strong sense of commitment and flexibility.
- Management der industriellen Kern- bereiche (Beschaffung & Sourcing, Produktion, Supply Chain Management & Logistik, Marketing & Sales)
- 4 Wahlfächer (Controlling/Finanz- und Rechnungswesen, Perso- nalmanagement, Marke- ting- und Vertriebs- management, Material- und Produktions- wirtschaft)
- Digitale und inter- nationale Handlungs- felder (u.a. Informations- management, Business English, Internationales Management, Prozess- management)
- Grundlagenfächer (Mathematik, Statistik, Finanzbuchhaltung, Kosten- und Leistungsrechnung, Recht, Volks- wirtschaftslehre)
12Weeks of Theory
14Weeks of Practice
3Years of Studies
Bachelor of Arts
Contents of the study programme in brief
In addition to business principles, specific course content is also addressed in four advanced courses (specialisations):
- Controlling/Finance and Accounting
Sophisticated and differentiated knowledge is imparted, with the main focus on balance sheet analysis, consolidated financial statements, financial and investment management, value-driven management, financial control systems and different cost and performance accounting systems (e.g. direct costing, target costing, process cost accounting).
- Marketing/Sales Management
Approaches are communicated to explain customer behaviour, brand and advertising management, strategic and operative marketing planning, marketing of industrial goods, marketing controlling, market research methods, online marketing, CRM, sales management and sales controlling.
- Materials Management/Production Management
Purchasing, logistics and marketing require a sound knowledge of strategic and operative procurement planning, supplier and contract management, inventory management, production planning and control, e-logistics, quality management, supply chain management and logistics controlling.
- Human Resource Management
Human resource management primarily involves personnel planning, personnel development, personnel selection, labour law, human factors and ergonomics, remuneration models, international human resource management, staff management and social insurance law.
This three-year study programme culminates in 210 ECTS points and the academic degree Bachelor of Arts.
Career following studies
The career-integrated studies concept offers graduates a variety of opportunities in all commercial areas of an industrial enterprise. It usual marks the launch of a career in qualified positions, frequently in the areas of