Management in Industry (B.A.)

The "Business Administration – Industrial Business Management" degree program provides comprehensive knowledge of business administration with a focus on modern industrial enterprises. It is particularly well-suited for prospective students who wish to study business administration but do not yet want to commit to a specific area of ​​specialization.
Through both their academic studies and practical experience within companies, students gain insight into key business functions—ranging from human resources management and marketing to purchasing, sales, production, finance, and accounting. This enables them to understand operational workflows, analyze economic challenges, and learn how to make well-founded business decisions.

At the same time, the program focuses on current trends such as digitalization, sustainability, global markets, and technological innovations. Students examine how companies respond to change and how they can develop their strategies, processes, and products with a future-oriented approach.
After developing a comprehensive understanding of business principles, students have the opportunity to specialize starting in the fifth semester. They can choose from elective modules such as Finance & Accounting/Controlling, or alternatively Human Resources Management, Marketing & Sales Management, or Operations & Supply Chain Management.

In short: The program combines a comprehensive business education with a strong industrial focus and offers numerous opportunities for students to shape their own professional profile.